Contain ready to grow after completing the Techstars accelerator program
Contain started from the ground up. It all began by talking to indoor farmers about their finance needs. Over the last 18 months, we met over 300 growers and developed a deep knowledge of what growers need when looking for finance.
Once we had developed our expertise through first-hand knowledge and executing a number of leases, we recognized the need to grow what we learned from those conversations. It was time to take the next step as a start-up.
Here enters the Techstars accelerator program.
Last Spring, we pitched and were selected to participate in the Techstars’ Farm to Fork accelerator program, a program that provides ambitious tech startups with corporate mentorship and investment, backed by Cargill and Ecolab. Now, three months later, we’re ready to use the resources of the program to serve more clients, according to their needs. In other words, we’re growing (and we’re growing fast). We’re excited to share more about this exciting new stage in the company. Here’s what’s on the horizon for us.
We’re changing the way indoor farmers find financing.
The investment from Techstars gave us the opportunity to convert our knowledge into an automated leasing platform built for indoor growers. Our newly developed algorithms match indoor growers with the optimal lenders and provide growers with leasing options. And this platform isn’t just for farmers. It also includes specialized portals for equipment vendors and lenders.
We’re growing our mission.
The new platform sets the stage for rapid growth for Contain. It automates our process, and allow us to add hundreds of vendors and lenders to the platform. This in turn, will enable the success of thousands of growers. We’re already working hard to on board the numerous vendors and new lenders that now want to work with us.
Our network is deeper than ever.
During our time in the accelerator, we developed valuable relationships with industry experts. We got to seek advice from leaders in the marketplace, financial services and consumer packaged goods mega-corps. We worked with these mentors on everything from product development, to marketing and fundraising strategies. As a Fintech company, we’re excited to work with the broader Techstars’ network in New York, Chicago and the Bay Area. We now have more relationships than ever to help us realize our vision.
The program has strengthened our team internally as well. The Contain team is a distributed one. Overall, this is a strength of the company; We see it as one of our advantages that we can accommodate our team members’ lives and still work with experienced and highly skilled folks. But that means that our headquarters is usually Slack, and we hang out with each other virtually most of the time. Being in one location for the summer gave us the opportunity to spend more time with one another in person and become more cohesive as a team.
But at the end of the day, it’s not just about the corporate connections or our team. It’s about the indoor farmers that inspire our work. Here is our CEO Nicola Kerslake, on what we learned while conducting interviews with some of the indoor growers we had worked with prior to the program.
“The greatest boost to the Contain team during the program was interviewing some of the indoor growers that we had worked with.” Kerslake continues, “we realized that we had made a difference in the life of farmers and the communities that they support.”
For her, “It’s the best feeling to know that our hard work has a positive impact in the wider world.”
